Emotional Longevity

 
 
 
Reading Pieter Desmet's paper; 'A Multilayered Model of Product Emotions', I was stuck by one passage: A well established psychological principle is that people are 'intrinsically' motivated to seek and maintain an optimal level of arousal. A shift away from this optimal level is unpleasant. Since low arousal levels seem to be disliked, we appear to have a 'stimulus hunger'. Products that are a[...]